We have combined answers to the biggest objections and a step-by-step process to make implementing this program a success for your business!
Have you noticed?
fuel stations have been offering a
card & cash price for decades!
Every one of your customers has visited a fuel station and accepted a slightly higher price because they payed with card.
Transparency is key. We are not trying to hide anything from our customers, but merely presenting them with options so they can make the best decision for themselves while at the same time protecting your bottom line!
Post a sign
Visa rules require a sign to be posted on the front door and in front of register that reads “We offer both card price and cash price”
Clear Pricing
The best way to present dual pricing is by showing a card and cash price throughout your store, on your invoices, and/or anywhere else prices are displayed to customers . This will clearly spell out to the customer both prices and payment options available.
Communication
Explain to customers "it's just like the fuel stations" where they charge a slightly different card and cash price. Also, download our easy PDF employees can review to answer customer questions and the best way to answer objections.
Start Saving!
That's it! You are on your way to saving thousands a month and tens of thousands per year with this simple change!
More questions?
How do I handle unhappy customers?
What do I tell my regular customers?
What if customers complain they pay a lower card fee with another merchant?
Legal Disclosure
